Creative Industries
Swansea is a thriving hub for the creative industries, with a growing reputation as a leader in the fast-evolving CreaTech sector where creativity meets cutting-edge technology.
Innovation at the Intersection of Creativity and Tech
Swansea is home to pioneering companies like Immersifi, a VR developer affiliated with Swansea University. Immersifi is pushing the boundaries of immersive technology by developing virtual reality solutions tailored to the healthcare sector – demonstrating how creative innovation can deliver real-world impact.
This spirit of innovation is matched by the city’s strong digital infrastructure, academic support, and access to talent, making Swansea an ideal location for creative businesses exploring new technologies.
A Dynamic Arts and Culture Ecosystem
Beyond technology, Swansea boasts a vibrant arts and performance scene that spans film, theatre, lighting design, AV production, and more. The opening of the Swansea Arena has significantly expanded the city’s cultural offering, attracting world-class performances and creating new opportunities for creative professionals.
The city is also rich in museums, galleries, and community arts spaces, providing platforms for creative expression and collaboration. Swansea’s diverse landscape and coastal backdrop have made it a popular location for high-profile TV and film productions, including the BBC’s Men Up, Doctor Who, and Da Vinci’s Demons.
Collaboration, Research & Industry Support
The University of Wales Trinity Saint David (UWTSD) plays a pivotal role in growing the creative economy. Through its Creative Industries Research and Innovation Centre (CIRIC), UWTSD has partnered with over 500 businesses, advancing research, learning, and intellectual property development across the creative sector.
To further strengthen this ecosystem, Swansea Council has launched the Creative Swansea Network – a platform designed to connect professionals, encourage collaboration, and foster cross-sector skills development. Through regular networking events, workshops, and shared opportunities, the network aims to support creative talent and attract inward investment into the region.
With its unique blend of creative energy, technological innovation, and collaborative support, Swansea offers the perfect environment for creative industries to grow, experiment, and succeed.
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