As a city on the sea, Swansea’s tourism sector thrives. Known as a haven for outdoor pursuits and water sports, Swansea welcomes 4.7m visitors annually.
People are drawn to the area for its beaches, leisure and entertainment facilities and wealth of events from sporting occasions like the IRONMAN 70.3 and Swansea Half Marathon through to the Swansea Arts Weekend and Wales National Airshow.
Visitors are also attracted to Swansea because of its connection with the poet, Dylan Thomas, and the various attractions that showcase his life and the impact of his poetry both in Wales and across the world.
Swansea also has a wide range of attractions for people of all ages and varying interests. From Oystermouth Castle and the National Waterfront Museum through to Plantasia Tropical Zoo and the National Trust Rhossili site overlooking Rhossili Bay which is recognised as one of the best beaches in the world, Swansea has much to offer.
The economic impact of tourism on the city is currently at £609m per year with forecasts predicted that this will increase year on year, making it an attractive proposition for investors.
The tourism offering in Swansea includes hotels and restaurants as well as destinations such as Swansea Arena, Wales National Pool and Gower Heritage Centre.
