Invest in Swansea Website Privacy Policy

This privacy policy explains how Invest in Swansea (“we”, “our”, “us”) collects, uses, and protects your personal information when using our website and services. We are committed to ensuring your data privacy and security in accordance with GDPR.

What Information We Collect

We may collect the following information through our website and services:

  • Full name and job title
  • Contact information (e.g., email address and phone number)
  • Demographic information (e.g., postcode, preferences, interests)
  • Technical data such as IP address, browser type, and browsing behaviour

Legal Basis for Processing

We process your data under the following legal bases:

  1. Consent – When you voluntarily provide your data (e.g., signing up for a newsletter).
  2. Legitimate Interests – When processing is necessary for our legitimate business purposes, such as improving services or marketing (balanced with your rights).
  3. Contractual Obligations – When processing is necessary for the performance of a contract (e.g., delivering products/services).
  4. Legal Compliance – To comply with our legal obligations (e.g., tax laws).

 

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this privacy policy or as required by law. The duration for which we retain your data may depend on the type of data and the reason it was collected.

  • Marketing Data: Retained for as long as you remain subscribed or until you withdraw consent.
  • Customer-related Information: Retained for as long as needed to comply with legal and tax obligations.

 

Once your personal data is no longer required for the purposes for which it was collected, we will securely delete or anonymise the data. You may request data deletion at any time, and we will comply with your request, provided there are no overriding legal grounds for retaining the data.

Security of Your Information

We have implemented strong physical, electronic, and managerial safeguards to protect your data. These include encryption, secure servers, and restricted access to prevent unauthorised use or disclosure.

Cookies

A cookie is a small file that is stored on your computer’s hard drive. It helps websites remember your preferences and allows us to provide personalised service. Cookies allow us to tailor our website to your needs and collect data for analytics. Learn more about cookies with the UK’s Information Commission Office here.

  • Traffic log cookies: Used to identify which pages are being used. This helps us analyse data to improve our website and tailor it to user needs. This information is used for statistical analysis and then removed.
  • Consent for Cookies: Upon visiting our website, you will see a cookie consent banner. You may choose to accept or decline non-essential cookies. Declining cookies may affect the functionality of certain parts of the website.

 

Marketing and Analytics cookies used on this website. ​​

  • Google Analytics
  • Google Tag Manager
  • Meta Pixel
  • LinkedIn Insight Tag

 
We use Google Analytics, and Google Tag Manager to collect information about how people use this site. We do this to make sure it is meeting its users’ needs and to understand how we could do it better. 


Google Analytics stores information about which pages you visit, how long you are on the site, how you got here and what you click on, in addition to some general demographic information. This information cannot be used to identify you. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout
​
Tag Manager, Meta Pixel and LinkedIn Insight Tags allows the option to evaluate marketing analytics and retarget those who have visited our website. This information is completely anonymous and cannot be used to personally identify you, but these cookies can track your activity across other websites.

 

You can modify your browser settings to manage or block cookies.

Links to Other Websites

Our website may contain links to third-party websites. We do not have control over these websites and cannot be responsible for the protection of any information you provide while visiting them. These external sites are not governed by this privacy policy. We recommend you review their privacy statements.

International Data Transfers

In some cases, we may share your data with trusted third-party service providers located outside the UK or EEA. If so, we ensure that your personal data is adequately protected by implementing Standard Contractual Clauses (SCCs) or other approved mechanisms for secure data transfer.

Sharing Your Information

We do not sell or rent your personal information. We may share data with trusted third-party service providers who assist us in delivering our services (e.g., marketing or technical support). These providers are contractually obligated to protect your data under GDPR standards.

We may also share your information if required by law.

Your Data Protection Rights

Under GDPR, you have several rights concerning your personal data:

  1. Right to Access – Request a copy of the data we hold about you.
  2. Right to Rectification – Ask for corrections to any inaccurate or incomplete data.
  3. Right to Erasure – Request that we delete your personal data when it is no longer necessary.
  4. Right to Restrict Processing – Ask us to limit the processing of your data under certain conditions.
  5. Right to Data Portability – Request that we transfer your data to another organisation.
  6. Right to Object – Object to the processing of your data, especially for direct marketing purposes.

To exercise any of these rights, please contact us at invest@swansea.gov.uk.

Data Breach Protocol

In the unlikely event of a data breach, we will notify affected individuals as soon as possible, following GDPR guidelines. We will also report breaches to the relevant data protection authority within 72 hours if required by law.

Changes to This Policy

Invest in Swansea may update this privacy policy from time to time. We recommend checking this page periodically to stay informed about how we are protecting your information. This policy is effective from 26th February 2025

Contact Information
If you have any questions or concerns regarding this privacy policy, or if you wish to exercise your data protection rights, please contact us:

Invest in Swansea LTD
Email: invest@swansea.gov.uk

Tel: 01792 635741